Rebecca Mack

HR Business Partner

Expertise

I joined the team in 2025 as a Human Resources Business Partner and Talent Management Specialist, with a strong focus on people, performance and practical support across the business.

I work closely with managers and in-field coordinators to ensure our teams are set up for success, while making sure our clients have the right resources on the ground. A big part of my role is building capability - giving our merchandisers the knowledge, training and confidence to deliver strong outcomes.

I take a hands-on, collaborative approach to HR, supporting both leaders and team members across the employee lifecycle with practical solutions that make a real difference.

What I value most about FIT is the culture and genuine support across the business. I’m passionate about creating an inclusive environment where people feel comfortable, respected and able to do their best work.

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Leon Fernando

NZ Team Leader

Expertise

I have been part of the FIT Merchandising family since 2024, and it has been quite a journey. What started on the refit and tactical side of the business has evolved into leading and managing New Zealand clients and overseeing merchandising operations across 40+ stores nationwide.

For me, leadership is about people first. I make sure my team is always guided toward clear and achievable goals, with the right training and support behind them to get there. When my team succeeds, we all succeed and that drives everything I do.

What I enjoy most about my role is the client relationships. There is nothing more rewarding than engaging with our clients and delivering a service that genuinely makes a difference to their business. FIT Merchandising is a people-first company, and that is something I am truly proud to be part of. The continuous support, the inspirational leadership, and the real opportunities for growth make this more than just a workplace, it is somewhere you can build a career and develop as a person. That culture is what sets FIT apart.

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Jason Crouch

Field Operations Coordinator VIC / TAS

Expertise

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Julianne Bazeley

QLD Team Leader

Expertise

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Jazzamin Reed

Payroll/ Accounts Officer

Expertise

I’m someone who enjoys bringing order to chaos and making sure the small things don’t go unnoticed. Attention to detail and consistency are key. But for me, it’s not just about numbers on the screen, it’s about the people. I believe in treating everyone as an individual and not just a name in the system, I take pride in ensuring my work is being completed efficiently, fairly and with care.

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Kerrie Setter

Operations Admin/Support

Expertise

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Paul Tanner

National Operations Delivery Manager

Expertise

A successful 30-year career in the hardware industry. My journey began in the UK, managing stores, leading teams and operations. I joined the FIT team in 2024 following various leadership roles in Bunnings. I have a keen eye for detail, both in merchandising and operations. My role provides a strategic mix of engaging with our clients and our merchandising teams to provide the best possible outcomes and solutions in the retail space.

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Sarah Nedelkos

Senior Client Relationship Manager

Expertise

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Phill Griggs

Team leader VIC/TAS

Expertise

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Grant Wheeler

QLD Team Leader

Expertise

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Ben Ryan

State Manager VIC & TAS

Expertise

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Tanya Smyth

HR Business Partner

Expertise

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Kelly Cormack

Administration and Payroll Assistant

Expertise

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Glenn Miller

VIC Team Leader

Expertise

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Ashwine Nurjahja

VIC Representative

Expertise

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Debbie McCarthy

National Operations Coordinator / NZ Manager

Expertise

My role is to support the field team and our suppliers to ensure all tasks and objectives are executed at the retail outlets. I enjoy onboarding new suppliers and ensuring that the implementation with FIT is seamless and easy for them.

I also manage our team of amazing representatives in NZ.

I have been working in Retail Merchandising for over 10 years and love the satisfaction that comes from seeing our suppliers' brands sell well in stores.

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James Wilson

Sales and Merchandising Specialist

Expertise

As a seasoned professional in the field of Sales and Merchandising, I bring a wealth of expertise to our clients. My focus is on providing insightful Business Solutions, customised Sales Staff, and innovative and creative Merchandisers and Installers across a variety of retail industries. With a deep understanding of consumer behaviour and market trends, I excel in developing effective strategies to drive sales growth and enhance brand visibility.

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Renee Hind

NSW and ACT Team Leader

Expertise

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Laura Johnson

Training & Mentoring Specialist

Expertise

I come to FIT with an extensive background in coaching, business, mentoring, merchandising in FMCG, hardware and other retail outlets as well as a significant training background. I enjoy helping people see the value of visual merchandising, sharing knowledge and wisdom while also providing opportunities to improve our implementation processes and mentoring strategies to make a tangible and measurable difference. This role allows me to bring my expertise together to really make a difference to FIT as an organisation, our people and our clients.

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Colby Chalmers

QLD Representative

Expertise

I commenced with Fit in 2020, firstly with the assembly team and then moving into my current position within Fit. My role is to support my State Manager, Aaron, and assist with merchandising, assembly, and tactical projects. I also make sales calls to independent retail outlets. I love the variety my role brings and enjoy building relationships in-store. I am told that chatting with staff in the retail outlets should be a hobby; I’m so good at it.

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Errol Green

SA, WA and Alice Springs State Manager

Expertise

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Aaron Kelly

QLD, Northern NSW and NT State Manager

Expertise

I started with FIT around 2016, where I predominantly helped with the refit/tactical side of the business. Over the course of several years, I merchandised in multiple stores while also coordinating and completing small and large projects within Bunnings.

I am now the State Manager for QLD, Northern NSW, and the NT, managing around 30 merchandisers, on top of also coordinating tactical projects.

I am committed to working closely with our clients to help achieve goals and to implement mechanisms that drive sales and growth as a team.

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Adrian Lyssenkoff

National Projects Coordinator

Expertise

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Melanie Light

Senior Relationship Manager

Expertise

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Cathie Dunn

Executive Assistant

Expertise

Initially, my working career started in Accounts Receivable in manufacturing. After 12 years, I moved into Contracts Administration in the mining exploration sector. During that time, I had the opportunity to spend 12 months in Papua New Guinea training PNG Nationals in Contracts Admin and Procurement. For the last 10 years, I have been in Personal Assistant/Executive Assistant roles, working predominantly in FMCG with high-level executives. In March 2022, I moved back to Queensland, continuing to work remotely until I started at Fit Merchandising, assisting Dale and Julie in September 2022 as their Executive Assistant.

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Stephanie Avendano

HR Business Partner

Expertise

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Julie Allen

General Manager

Expertise

Starting with FIT in 2015 I have worn all the hats in this business. I bring a wealth of expertise to our clients and team. My focus is on managing the Executive Leaders, Finance, Strategic Business Planning and Supplier satisfaction. I am committed to the success of the business and that of our valued clients and talented team.

I sit on a Board of 8 other Business to bring insight and innovation to our Brand.

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Dale Keating

Founder & Managing Director

Expertise

With a strong emphasis on nurturing connections between wholesalers and retailers, I have accumulated over three decades of invaluable industry experience. Throughout my career, I have successfully led high-performance teams while working with renowned brands in Australia and New Zealand. Additionally, I am privileged to serve on the Board of eight other businesses, where I contribute valuable insights and drive continuous innovation.

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Meet the Team

We have a wonderful team of more than 150 people who work enthusiastically to represent our clients' brands and products through expert merchandising in Australia and New Zealand.

Dale Keating

Julie Allen

Kelly Cormack

Aaron Kelly

Melanie Light

Errol Green

Kerrie Setter

Julianne Bazeley

Jason Crouch

Leon Fernando

Rebecca Mack

At Fit Merch, our experienced brand ambassadors and retail merchandising specialists work across Australia and New Zealand to help brands stand out in stores. From in-store setups and promotional events to beverage tastings, our team ensures every product looks great and sells more.

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