The Importance of a Personalised Shopping Experience
These days, people want more from retailers that tired generic solutions. Customers now expect a personalised shopping experience, one that makes them feel valued, excited and more engaged with your products and your brand. Read on to discover strategies you can implement to enhance the customer experience.
Read More5 Essential Steps of Cold Calling to Win at Sales
You’ve identified a new client and you just know your product will be perfect for them. However, to pitch your product, you need to make a cold call. Unsolicited calls can be difficult, but they can also yield results if you know what you’re doing. Follow these 5 steps of cold calling to ensure a positive interaction with your prospect.
Read MoreOvercoming Negative Bias to Improve Retail Sales Performance
As the human brain is hardwired to naturally think negatively. In a retail environment, this can affect sales performance. Negativity bias is a common problem in retail but it can be overcome by following a few tips and employing some positive reinforcement tactics. Discover how to overcome negativity in retail and replace it with a positive mindset.
Read MoreTop 8 Sales Tips for Embracing Your Authentic Style
Sales success comes down to developing your own authentic set of sales skills. It’s about being genuine, establishing a rapport with customers and building all-important trust. When you follow our top 8 sales tips, you’ll develop a unique style that enhances your sales skills and culminates in more success.
Read MoreWhat Makes the Retail Environment So Dynamic?
Things are always changing and evolving in today’s competitive retail environment. Bricks and mortar stores must stay abreast of these changes to compete with online shopping and other challenges. This article delves deeper into these challenges and offers solutions to keep you ahead of your competitors.
Read More6 Best Sales Follow Up Techniques
If you’re a product manufacturer or wholesaler, don’t be put off by silence after your initial contact with retailers. Instead, confidently follow up after those first conversations, as this is a crucial part of the sales process. To help you with this, we’ve compiled the 6 best sales follow up techniques to increase your chances of getting your products placed and selling.
Read MoreThe Power of Data-Driven Insights in Modern Retail
With so many products on the market competing for the consumer dollar, you need every competitive advantage you can get. Data-driven insights give you that edge. Read on and learn how to stay ahead of the curve, and get your products placed with top retailers and selling consistently.
Read More8 Critical Questions to Strengthen Your Retail and Wholesale Partnerships
To excel in retail and wholesale partnerships, you need to regularly assess and evaluate your practices. Start by asking yourself these eight critical questions to ensure you’re on the right track and making the most of your business partnerships.
Read MoreThe Art of Building Rapport with Customers
Building rapport with customers is essential for the long-term success of any business. Discover the seven key strategies that will help ensure that you achieve this outcome.
Read MoreTop 12 Sales Strategies Using the Psychology of Persuasion
As sales and marketing become even more competitive, understanding the psychology of persuasion is paramount for success. This article delves deeper into the psychology of persuasion in sales, and 12 powerful techniques you can apply to increase sales and achieve targets.
Read More
