What Makes a Retail Activation Actually Work

Retail Activation Strategies in Australia

Successful retail activation for your product goes far beyond one-off events or flashy product displays. Itโ€™s about planning, execution, great people and good teamwork. This article highlights what makes retail activations work.

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The Hidden Cost of Poor Retail Execution

How Poor Retail Execution Impacts Aussie Brand Profits

As a retailer, one of the most effective ways to enhance customer engagement and boost sales is through improved in-store marketing displays. This article provides actionable steps you can take to achieve this outcome and also enhance the visibility and trust of your brand.

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Bridging the Gap: The Key to Retail-Distributor Success

Distributors and Retailers in Australia

Distributors and retailers in Australia and New Zealand need to effectively communicate to bridge the gap between both parties. The result is a mutually beneficial relationship that drives sales and leads to success. Discover what happens when communication breaks down, and what you can do to create a proactive and positive partnership.

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The Importance of a Personalised Shopping Experience

Creating a Personalised Shopping Experience in Australia

These days, people want more from retailers that tired generic solutions. Customers now expect a personalised shopping experience, one that makes them feel valued, excited and more engaged with your products and your brand. Read on to discover strategies you can implement to enhance the customer experience.

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5 Essential Steps of Cold Calling to Win at Sales

steps of cold calling

Youโ€™ve identified a new client and you just know your product will be perfect for them. However, to pitch your product, you need to make a cold call. Unsolicited calls can be difficult, but they can also yield results if you know what youโ€™re doing. Follow these 5 steps of cold calling to ensure a positive interaction with your prospect.

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Overcoming Negative Bias to Improve Retail Sales Performance

Improve Retail Sales in Australia

As the human brain is hardwired to naturally think negatively. In a retail environment, this can affect sales performance. Negativity bias is a common problem in retail but it can be overcome by following a few tips and employing some positive reinforcement tactics. Discover how to overcome negativity in retail and replace it with a positive mindset.

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