What Makes a Retail Activation Actually Work
Successful retail activation for your product goes far beyond one-off events or flashy product displays. It’s about planning, execution, great people and good teamwork. This article highlights what makes retail activations work.
Read More5 Reasons Why Beverage Sampling Works for Brand Loyalty
Beverage sampling is a powerful way to introduce customers to your products and your brand, build trust with consumers and make your brand memorable. Discover five reasons why beverage sampling builds brand awareness and loyalty.
Read MoreThe Hidden Cost of Poor Retail Execution
As a retailer, one of the most effective ways to enhance customer engagement and boost sales is through improved in-store marketing displays. This article provides actionable steps you can take to achieve this outcome and also enhance the visibility and trust of your brand.
Read More7 Smart Tips to Boost Sales with In-Store Marketing Displays
As a retailer, one of the most effective ways to enhance customer engagement and boost sales is through improved in-store marketing displays. This article provides actionable steps you can take to achieve this outcome and also enhance the visibility and trust of your brand.
Read More3 Retail Merchandising Strategies for Better Visibility and Sales
With retail rapidly changing and competition fierce, now is the time to ramp up product sales with these smart retail merchandising strategies. Don’t allow your products to just sit on the shelf. Make them sell with these strategic merchandising tips.
Read MoreBridging the Gap: The Key to Retail-Distributor Success
Distributors and retailers in Australia and New Zealand need to effectively communicate to bridge the gap between both parties. The result is a mutually beneficial relationship that drives sales and leads to success. Discover what happens when communication breaks down, and what you can do to create a proactive and positive partnership.
Read MoreHow Augmented Reality in Retail is Changing the Landscape
Augmented Reality (AR) is revolutionising the retail landscape. But what is AR and how does it work? Read on to learn more about the role of AR in retail and how it can enhance your customer experiences, and business growth
Read MoreThe Importance of a Personalised Shopping Experience
These days, people want more from retailers that tired generic solutions. Customers now expect a personalised shopping experience, one that makes them feel valued, excited and more engaged with your products and your brand. Read on to discover strategies you can implement to enhance the customer experience.
Read More5 Essential Steps of Cold Calling to Win at Sales
You’ve identified a new client and you just know your product will be perfect for them. However, to pitch your product, you need to make a cold call. Unsolicited calls can be difficult, but they can also yield results if you know what you’re doing. Follow these 5 steps of cold calling to ensure a positive interaction with your prospect.
Read MoreOvercoming Negative Bias to Improve Retail Sales Performance
As the human brain is hardwired to naturally think negatively. In a retail environment, this can affect sales performance. Negativity bias is a common problem in retail but it can be overcome by following a few tips and employing some positive reinforcement tactics. Discover how to overcome negativity in retail and replace it with a positive mindset.
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