Win Over the Modern Shopper: How to Enhance the In-store Shopping Experience
This article explores the challenges and opportunities faced by physical retailers and store managers in the digital age. Discover how the surge in online shopping has changed consumer expectations. Learn vital strategies for creating compelling, memorable in-store shopping experiences that leverage the sensory advantages of physical stores and the latest technological innovations.
Read MoreBeyond the Barcode: The Impact of Automation in Retail
Multiple transformations have occurred in the retail industry in recent years. Pandemic lockdowns led to rapid digital growth and a rise in omnichannel engagement methods. Automation in retail has enjoyed a surge in popularity during this time and is the next big thing in retail’s digital evolution. This article dives deeper into retail automation, its benefits, implementation and also the challenges associated with this evolving technology.
Read MoreWhat Does a Brand Ambassador Do?
Brand ambassadors are in charge of merchandising and representing your products, but they are so much more than that. So, what does a brand ambassador do? Read on to discover more about what it means to be a brand ambassador and how our “Aisle Angels” take the role to a whole other level of expertise.
Read MoreThe Role of Product Merchandising in Enhancing Customer Experience
As a wholesaler, marketing professional or brand owner, it’s important to understand just how vital effective merchandising actually is. Let’s dig deeper into the subject of retail merchandising, to understand why it’s so important and how Fit Merchandising can help you by creating eye-catching product displays to increase sales and improve the customer experience.
Read More5 Essential Tips in Knowing Your Numbers in Business
I’ll be the first to admit that there have been times when I’ve stuck my head in the sand and avoided looking at my bottom line. But pretending the problem isn’t there doesn’t change a thing. If anything, it just keeps getting bigger. In the video below, I talk about the power in knowing your…
Read MoreBuilding Trust and Collaboration in Retailer and Supplier Relationships
Navigating the retail space in Australia can be incredibly complex, and it’s no secret that a retailer and supplier relationship plays a crucial role in the supply chain. Wholesalers act as facilitators, ensuring the seamless flow of goods from manufacturers to retailers, who, in turn, bring the final products to consumers. The importance of fostering…
Read MoreCracking the Code: The Science of Predicting Consumer Behaviour
Predicting consumer behaviour ranks among the top challenges our clients bring to us. It’s hardly surprising, given the ever-changing marketplace influenced by evolving preferences, emerging technologies and dynamic socio-economic landscapes. In this article, we dive into the science of predicting consumer behaviour, giving businesses the insights they need to confidently navigate the modern marketplace. Why…
Read More3 Key Consumer Shifts Revolutionising the World of Retail
Today’s consumers are more informed, empowered, and connected than ever – thanks to the advancements in technology and the unlimited availability of information. The result is a huge shift in consumer behaviour and expectations…
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