Sales Tips
5 Ways Product Training Turns Browsers into Buyers
Product training can make all the difference between a customer leaving empty‑handed or walking out with a purchase in hand. Some shoppers arrive ready to buy, but many wander, compare options and hesitate at the final decision. The real challenge for retailers isn’t simply attracting people into the store. It’s converting that interest into a…
Read More7 Smart Tips to Boost Sales with In-Store Marketing Displays
As a retailer, one of the most effective ways to enhance customer engagement and boost sales is through improved in-store marketing displays. This article provides actionable steps you can take to achieve this outcome and also enhance the visibility and trust of your brand.
Read More3 Retail Merchandising Strategies for Better Visibility and Sales
With retail rapidly changing and competition fierce, now is the time to ramp up product sales with these smart retail merchandising strategies. Don’t allow your products to just sit on the shelf. Make them sell with these strategic merchandising tips.
Read MoreBridging the Gap: The Key to Retail-Distributor Success
Distributors and retailers in Australia and New Zealand need to effectively communicate to bridge the gap between both parties. The result is a mutually beneficial relationship that drives sales and leads to success. Discover what happens when communication breaks down, and what you can do to create a proactive and positive partnership.
Read More5 Essential Steps of Cold Calling to Win at Sales
You’ve identified a new client and you just know your product will be perfect for them. However, to pitch your product, you need to make a cold call. Unsolicited calls can be difficult, but they can also yield results if you know what you’re doing. Follow these 5 steps of cold calling to ensure a positive interaction with your prospect.
Read MoreOvercoming Negative Bias to Improve Retail Sales Performance
As the human brain is hardwired to naturally think negatively. In a retail environment, this can affect sales performance. Negativity bias is a common problem in retail but it can be overcome by following a few tips and employing some positive reinforcement tactics. Discover how to overcome negativity in retail and replace it with a positive mindset.
Read MoreTop 8 Sales Tips for Embracing Your Authentic Style
Sales success comes down to developing your own authentic set of sales skills. It’s about being genuine, establishing a rapport with customers and building all-important trust. When you follow our top 8 sales tips, you’ll develop a unique style that enhances your sales skills and culminates in more success.
Read More6 Best Sales Follow Up Techniques
If you’re a product manufacturer or wholesaler, don’t be put off by silence after your initial contact with retailers. Instead, confidently follow up after those first conversations, as this is a crucial part of the sales process. To help you with this, we’ve compiled the 6 best sales follow up techniques to increase your chances of getting your products placed and selling.
Read MoreThe Art of Building Rapport with Customers
Building rapport with customers is essential for the long-term success of any business. Discover the seven key strategies that will help ensure that you achieve this outcome.
Read MoreTop 12 Sales Strategies Using the Psychology of Persuasion
As sales and marketing become even more competitive, understanding the psychology of persuasion is paramount for success. This article delves deeper into the psychology of persuasion in sales, and 12 powerful techniques you can apply to increase sales and achieve targets.
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