5 Essential Steps of Cold Calling to Win at Sales

You’ve identified a new client and you just know your product will be perfect for them. However, to pitch your product, you need to make a cold call. Unsolicited calls can be difficult, but they can also yield results if you know what you’re doing. Follow these 5 steps of cold calling to ensure a positive interaction with your prospect.

As the human brain is hardwired to naturally think negatively. In a retail environment, this can affect sales performance. Negativity bias is a common problem in retail but it can be overcome by following a few tips and employing some positive reinforcement tactics. Discover how to overcome negativity in retail and replace it with a positive mindset.

Sales success comes down to developing your own authentic set of sales skills. It’s about being genuine, establishing a rapport with customers and building all-important trust. When you follow our top 8 sales tips, you’ll develop a unique style that enhances your sales skills and culminates in more success.

Things are always changing and evolving in today’s competitive retail environment. Bricks and mortar stores must stay abreast of these changes to compete with online shopping and other challenges. This article delves deeper into these challenges and offers solutions to keep you ahead of your competitors.

6 Sales Follow-Up Techniques by Fit Merchandising Australia

If you’re a product manufacturer or wholesaler, don’t be put off by silence after your initial contact with retailers. Instead, confidently follow up after those first conversations, as this is a crucial part of the sales process. To help you with this, we’ve compiled the 6 best sales follow up techniques to increase your chances of getting your products placed and selling.

Data-Driven Insights in Modern Retail Across Australia

With so many products on the market competing for the consumer dollar, you need every competitive advantage you can get. Data-driven insights give you that edge. Read on and learn how to stay ahead of the curve, and get your products placed with top retailers and selling consistently.

Retail & Wholesale Partnerships Australia

To excel in retail and wholesale partnerships, you need to regularly assess and evaluate your practices. Start by asking yourself these eight critical questions to ensure you’re on the right track and making the most of your business partnerships.

Guide to Customer Rapport by Fit Merchandising Australia

Building rapport with customers is essential for the long-term success of any business. Discover the seven key strategies that will help ensure that you achieve this outcome.

As sales and marketing become even more competitive, understanding the psychology of persuasion is paramount for success. This article delves deeper into the psychology of persuasion in sales, and 12 powerful techniques you can apply to increase sales and achieve targets.

Turn Sales Professionals into Sales Superstars Australia

Find out what makes a true sale superstar. What qualities do they possess? Whether you’re a retailer, wholesaler or product manufacturer, you need sales superstars if you have ambitious growth goals.